Apple is getting a little fiesty, bringing the smartphone battle right into RIM’s backyard, opening their first store in Waterloo, Ontario this past weekend. As a side note, when are we going to stop calling them smartphones and just phones… The term is so awkward and really, irrelevant. Sorry, back to business…
RIM, or Research in Motion, or for those that still are like, who?, the Blackberry Guys, has their headquarters located in Waterloo, where thousands of locals work, and until recently, was free of any overt Apple shenanigans…
Well, that ended this weekend. A couple hundred people lined up for the store opening, a first in the area, with people traveling a couple hours to visit their closest Apple store.
The news isn’t earth shattering, its just another bump in the road for the struggling RIM. After missing estimates quarter after quarter, then, unfortunately in July, they announced they were cutting 2,000 globally located jobs in 2011. Yah, this year. RIM is in rough shape. And this comes on the heels of Apple becoming the world’s most valuable company…
Poor RIM. Maybe Microsoft will buy you, and save you from yourself…
In other news, Google just purchased Motorola – yah, sorta like the idea of Microsoft buying RIM… It could happen.
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