So, Google bought Motorola. Yah, huge purchase… Like $12.5 billion huge. Oh the things I’d buy with $12.5 billion…
Why would a web search company buy a phone company? Well dear reader, I’m glad you asked…
They say Google was after the patents that Motorola owns and needed to make this deal to save its Android operating platform (operating system for the phone). Nortel sold its patents earlier this year, but Google lost out, didn’t get them, and thus felt they had to do something.
All cell phone manufacturers (makers of cellphones) are trying to stake out market share in the industry. It’s less and less about the actual handset and more about the operating system and content. The move is quite strategic for Google. If Google has Android on more phones, it can drive more search activity to its website, Google plus, and other apps… very complimentary business.
A little history… Motorola really fell off the map after they couldn’t come up with a popular phone after the Razr. Yah, the Razr… How long ago was that!!! Lets just say I was living in Boston, not married, and certainly without child… Feels like forever ago! So, back to Motorola… They split themselves into two companies (Google just bought the cell phone business). Google did this to compete with Apple…
What does this mean? Well, now the inevitable question is… Who’s next? Well, for starters, Microsoft is sitting there looking at RIM, and maybe Nokia. Microsoft would be interested in a provider for the same reasons, to put there OS (operating system) on those phones. Everyone has realized that phones aren’t just phones any more…. and everyone wants to do everything from there pocket.
By the by… I wrote this article on my blackberry… Just saying.
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